31 Best Email Marketing Software Platforms for 2024 [+Email Marketing Cost Estimator Tool]

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Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it's brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don't have the right infrastructure in place to handle your email marketing, you're not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That's why we've put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.

Top Email Marketing Software & Platforms

To create and execute your email marketing strategy successfully, you'll need to find the best email marketing software platform for your business. Here's a look at the best 31 email marketing software platforms and what makes each a good pick.

email marketing software platforms

Best for: Small to midsize businesses

If you're searching for a tool to help you with marketing across multiple channels, be sure to check out Campaigner. Included in its powerful list of features is advanced email marketing automation. You can use it to create email workflows, track conversions, nurture prospects, and personalize every aspect of your emails.

If you simply need help with designing your email, it offers hundreds of ready-made, responsive templates. Most email marketing platforms offer a decent selection of templates so this isn't really a unique selling proposition, but where Campaigner offers extra value is it includes a sophisticated template management system with restricted access and tagging features to organize your templates, especially useful if you're working as part of a bigger team. Another area where it takes it one step further is by including a built-in image editing tool. This way, you can customize your visual assets without having to switch to another editing tool.

Its reporting features also deserve special mention. Included in its comprehensive reports are the standard things like open and click rates, but it also includes geolocation reporting that lets you zoom in on how your email marketing campaigns are performing per location.

Simbiox, an Ecuador-based media company, leveraged Campaigner for email marketing, distinguishing their clients in a digitally saturated market. With Campaigner's tools, they achieved higher engagement, notably improving open and conversion rates. Their four-year partnership with Campaigner was enhanced by responsive, Spanish-speaking support, crucial for their team's needs.

Pros and Cons:

A generous 30-day full-featured trial (access to over 60 advanced features)
Diverse array of features for email and SMS marketing
Intuitive
No free plan and trial difficult to access
Navigating templates tricky

Key Features:

Email templates
Triggered campaigns
A/B testing 
Sign-up forms

Pricing: Pricing starts up at $59 per month for up to 5,000 contacts.

Best for: Small businesses

Brevo is an all-in-one platform covering many business communications types, including email, SMS, Facebook, chat, CRM, and more. The company's mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform's combination of features. With chat, SMS marketing, inbox, CRM and automations, you'll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

For example, when Group22, a digital agency, searched for a more intuitive tool that could deliver loads of functionality, they decided on Brevo. As they provide marketing services, accurate reporting that they could trust was a dealbreaker. Brevo's reporting capabilities have given Group22 the confidence to get on with their own business.

Pros and Cons:

Great contact management and customer interactions tracking
Advanced automation
Limited drag-and-drop functionality
Customer support slow at times

Key Features:

A shared inbox
60+ responsive email templates
Built-in CRM
Built-in SMS and chat
Contact segmentation
Facebook Ads for lead generation

Pricing: Brevo is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25 per month for up to 20,000 monthly emails.

Best for: eCommerce marketers

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

It doesn't take long to get set up (or see results). Organic Aromas, for example, needed only one hour to boost their newsletter signups by 150%.

Pros and Cons:

Nice-looking templates 
Great customer service
Easy to track performance of newsletters and automations
No RSS feature
Customer support can be slow

Key Features:

A library of templates
An Automations Library with pre-built workflows for every step of your customer journey
Segmented targeting
Pop-ups and forms
Reports and analytics track sales and identify winning campaigns

Pricing: Omnisend is free for up to 250 contacts and 500 monthly emails. For the ability to send more monthly emails, pricing starts at $16 per month.

Best for: Small to midsize businesses

SMTP's solutions are more focused than many of the other email tools on our list. Instead of offering you several features that will help with the visual aspects of creating marketing emails, it's all about delivery.

In short, SMTP offers reasonably priced SMTP relay (short for simple mail transfer protocol – the standard communication protocol for sending emails) and email delivery services that you can count on to send and track high-volume emails. Each month it sends out billions of emails using their secure and reliable email delivery platform, helping to ensure that the emails actually get delivered. After all, that should be any email marketing campaign's main goal, right? It's also a great tool for transactional emails. It will trigger transactional and automated emails super fast.

When Retirement Jobs needed to scale their email marketing while ensuring high deliverability, they turned to SMTP.com. CEO Tim Driver highlighted the platform's ease of setup, robust security, and comprehensive analytics. With SMTP.com, they successfully increased their email volume from under 1 million to over 5 million per month, maintaining a strong sender reputation and avoiding ISP blacklists, thanks to SMTP's reliable infrastructure and detailed reporting.

Pros and Cons:

Great reputation among mailbox providers
Superior inbox delivery (delivery rate of 98%)
No free plan and more expensive than other tools
Cheapest plan doesn't offer a dedicated IP

Key Features:

Superior delivery rates
An optional Reputation Defender that will keep tabs on the health of your email list proactively by suppressing invalid email addresses
Various transactional emails like password resets, privacy policy updates, receipts, and account updates
Plug-and-play integration with marketing tools
Detailed reporting

Pricing: Pricing starts at $25 per month for up to 50,000 monthly emails.

Best for: Beginner to advanced marketers

ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you'd expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. For example, geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

For example, it has helped Alclair, a manufacturer of in-ear monitors, to drown out the noise and speak to their target audience directly at the right time and place. Their previous email marketing tool lacked the ability to personalize communication, but with ActiveCampaign they could use tagging, segmentation, and conditional content blocks to reach their contacts at the best time. These features, along with its intuitive automations, contributed to a two-digit increase for both lead conversions and the click-through rate.

Pros and Cons:

Great email deliverability
Good selection of integrations
Advanced features come with a learning curve

Key Features:

Segmentation and dynamic content
Built-in landing page builder
A drag-and-drop email designer
Over 150 email templates
Site, link and event tracking
Automation and campaign reports

Pricing: Pricing starts at $39 per month.

Best for: Small businesses

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that's simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag-and-drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress, easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals. 

All in all, its price makes it a great tool for individuals and small businesses and Folksy can attest to that. Their biggest challenge was that they're a small team with a limited budget which means that they need to think extra carefully about which tools to add to their tech stack. They wanted to grow their audience without having to spend loads, which Mailchimp didn't allow them to do. Being able to send more, even if it meant that they would not have all the features that Mailchimp offers, made sense for their business, a move they don't regret.

Pros and Cons:

Affordable pricing plans
Great customer service
Limited segmentation

Key Features:

Customizable website forms
Predesigned templates 
Insights and data for segmentation
Reporting

Pricing: EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $8 per month.

Best for: Creators

ConvertKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it's feature rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators are accustomed to like WooCommerce, PayPal, Stripe, and WordPress.

For example, it's helped a full-time farmer to automate her email process, while still keeping the authenticity of her business. With ConvertKit, she managed to grow her email program by 25% year-on-year. What's more, one of the emails in her sequence generates up to $2,500 in sales per week.

Pros and Cons:

Comprehensive forms
Flexible list management
Analytics and templates a bit basic

Key Features:

Landing pages and forms
An audience management system to streamline segmentation
Great deliverability
Prebuilt automation templates
Integration with third-party eCommerce tools

Pricing: ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $9 per month.

Best for: Small to midsize businesses

Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

Marketing Bay
CRM & Sales Bay
All-in-One Suite

Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

If you opt for the All-in-one Suite, you just might be able to replace other tools currently in your MarTech stack. That's what one of their clients, A+ Test Prep and Tutoring, managed to do. Not only did EngageBay replace six different standalone tools, but they also accelerated their growth. Applicant conversions increased by six times!

Pros and Cons:

A responsive customer support team
Interactive emails are easy to design
Limited landing page templates

Key Features:

Marketing automation
Email marketing
Email sequences
Landing pages
Web forms
SMS marketing
Inbound marketing
Site messaging
Push notifications
Contact segmentation
Email templates
Bulk SMS marketing

Pricing: EngageBay is free for up to 250 contacts. Pricing for their All-in-One Suite starts at $12.74 per user per month.

Best for: Small and large companies

GetResponse is one of our favorite email marketing platforms and it's widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There's also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

It's their A/B testing feature and detailed email analytics that have helped Submission Technology, a lead generation agency, to increase engagement. They carefully segmented their contact list to identify the most active members. Then, using GetResponse's click reports they uncovered which content delivered the best results and created their future content based on these findings. The results — an open rate of 31.14% and click-through rate of 7.31%.

Pros and Cons:

Advanced automation features
Great list management
Poor deliverability rates

Key Features:

Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically
One-click integration to run powerful retargeting campaigns using Facebook Pixel
Website visitor tracking
An AI email and campaign generator
Signup forms and popups

Pricing: After a free 30-day trial, pricing starts at $19 per month.

Best for: Businesses of all sizes

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It's clean with drag-and-drop functionality, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

As for the type of results you can expect, AWeber has helped content creators to increase their number of subscribers by anything between 75% and 300%. For example, when a US-based photographer used AWeber's sign-up forms, which he added along with lead magnets to his website, his newsletter subscribers grew by 300%. Plus, it took him only about 10 minutes to set up.

Pros and Cons:

Loads of templates and integrations
Intuitive drag-and-drop editor
Automations are basic

Key Features:

An easy-to-use, drag-and-drop builder
Prebuilt autoresponders
A/B split testing
Advanced message analytics

Pricing: AWeber is free for up to 500 subscribers. Pricing starts at $14.99 per month.

Best for: eCommerce brands

Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. Text messages can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Realizing that the growing eCommerce market means you have to find a way to stand out, Y-Verge, a digital marketing agency, turned to Drip. By using personalized buying journeys and creating better customer experiences, they could stay top of mind. Drip also helped them to cut down on manual work and at least 80% is now streamlined.

Pros and Cons:

Powerful automations
Loads of integrations
A/B testing is challenging
Reporting is a bit confusing

Key Features:

SMS automation to drive engagement with buyers
Segmentation and reporting on email campaigns
A/B testing
Dynamic product blocks

Pricing: After a free 14-day trial, pricing starts at $39 per month for up to 2,500 subscribers.

Best for: Beginners and small businesses

MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you're probably already using.

At a glance, it appears to be one of the more understated platforms, and this is largely due to its clean design. But that's also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.

For example, it has helped The Mental Health Update, a weekly newsletter, to improve its own list health. Both deliverability and engagement rates increased significantly after signing up for MailerLite and the newsletter landing page is now also converting at 40+%.

Pros and Cons:

Powerful automations
Loads of integrations
A/B testing is challenging
Reporting is a bit confusing

Key Features:

A website builder and landing page builder for quick web asset builds
Pop-ups and embedded forms
Advanced marketing workflows
Three different types of editors and an AI email generator
A free image library

Pricing: MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. For the ability to send unlimited monthly emails, pricing starts at $10 per month.

Best for: Entrepreneurs and medium-sized businesses

Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. It includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is its automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.

It has, for example, helped SimpleGrowth, a lawncare business, also to enjoy the growth they help their customers to unlock. However, with business growth came more work and the founder of SimpleGrowth simply couldn't keep up with all the business processes that he handled manually. With Keap, he refined and automated outdated systems, used automation to close holes in the sales funnel, and customized his communication to different stages of the customer lifecycle. Not only did he get back his life, but also enjoyed a year-on-year growth of about 40%.

Pros and Cons:

Custom reporting and visualization
Good lead nurturing and list management
It's more expensive
Setting up integrations not as intuitive

Key Features:

Advanced marketing and sales automation, customizable campaigns, and app integration to power growth
Revenue reports and analytics
Modern and branded landing pages
A customizable dashboard

Pricing: After a free 14-day trial, pricing starts at $159 per month.

Best for: Beginners and small businesses

Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. Other features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce or wherever you store your contacts.

It has helped their clients to grow their email lists by hundreds, if not thousands. With a bigger email list, they could also increase their sales as was the case for Lady Black Tie. The online fashion store saw a significant increase in sales and expanded to a global audience. The analytics tools, drag-and-drop editor, A/B testing and customer service in particular helped Lady Black Tie to get dressed for success.

Pros and Cons:

Easy to use
Good deliverability
Some email templates are outdated
The customer support can be better

Key Features:

A smart email editor to design professional and aesthetically pleasing emails
Website and landing page builder
Social marketing for posting ads, scheduling content and tracking performance
Customer list management
Website signup forms

Pricing: Constant Contact offers a free 14-day trial. Pricing is available upon request.

Best for: Small, medium, and large businesses

Mailchimp is one of the most established email marketing platforms out there. It's particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

It's Mailchimp's segmentation feature that has helped Earl of East, a lifestyle brand, to share value-added content with their audience. With this approach, they could create a higher than average return rate, evidence that their authentic content is appreciated.

Pros and Cons:

Detailed reporting tools
Intuitive email editor
Plans can get expensive

Key Features:

Predictive insights about your contacts so you can personalize your marketing
Personalized customer journeys using conditional logic and branching points
A/B testing to identify high-converting messages
Website and landing page builder

Pricing: Mailchimp offers a free plan for up to 500 subscribers. Paid plans start $13 per month for up to 500 contacts and 5,000 monthly email sends.

Best for: Small to midsize businesses

SendX by SendWorks is one of the cheaper email marketing software solutions, making it a great option for smaller businesses. You can use it to send campaigns, grow your list, and automate a number of your marketing tasks.

Features like its drag-and-drop editor and huge email template library make it easy to get started. Then, once you're ready to improve your email marketing strategy, you use its analytics, A/B testing and heatmaps.

Not only does its intuitive tools mean that you'll get set up quickly, but you also won't have to wait too long before you see real results. For example, an eCommerce sporting brand managed to increase their qualified leads by 250% in 60 days with the help of SendX's tagging and segmentation features.

Pros and Cons:

Affordable pricing
Easy to manage subscriber lists
Customer support can be better

Key Features:

A/B testing
A deliverability booster
Email web forms, popups, and landing pages
Drip campaigns

Pricing: Pricing starts at $7.49 per month for up to 1,000 subscribers and unlimited emails.

Best for: Large businesses

SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.

SendPulse lets you send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users' contact information, create responsive templates, and set up automated flows.

The platform has helped marketers and email experts to create and launch an email marketing campaign from scratch for one of the biggest Ukrainian charitable foundations, KOLO. In just over six months, the campaign already raised more than $38 million. The first email alone already raised thousands of dollars. What's more, nearly half of their subscribers opened each email.

Pros and Cons:

Intuitive user interface
Affordable pricing
Limited templates

Key Features:

A drag-and-drop editor to create responsive emails without any HTML knowledge
Trigger emails to nurture leads in every stage of your sales funnel
A form builder
SMS and web push notifications for lead generation
Built-in landing page creator
Built-in CRM

Pricing: SendPulse is free for up to 15,000 monthly emails to 500 subscribers. Pricing starts at $5.20 per month.

Best for: Marketing teams

Freshmarketer is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.

Admittingly, this is a CRM first, but that's what makes it a powerful platform. Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.

All in all, it's a tool that marketers can look at more closely. For example, it has helped GoTo Marketers, a full-service marketing agency, to improve the conversion rate of their clients. Using Freshmarketer's heatmaps, they can improve the information architecture which, in some cases, translates to an increase of nearly 15% for contact form submissions.

Pros and Cons:

Easy to set up
Intuitive A/B testing
Automated email responses can be better

Key Features:

An easy-to-use, drag-and-drop editor
A vast collection of templates
Automate welcome emails, invoices, reminders, and more
Personalization and segmentation

Pricing: Freshmarketer offers a free 21-day trial. Pricing is available upon request.

Best for: Small businesses

Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Its tools cover communications, tasks and projects, CRM, contact center, and website. Bitrix24's email platform comes with webforms, SMS and instant messaging marketing, and Facebook, Instagram and Google paid advertising functionality.

Yes, this makes Bitrix24 sound like a large and clunky tool, but it's far from it. It has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.

For over 8 years, mobilblitz, led by CEOs Jörg Geißler and René Ulrich, has used Bitrix24 to connect their 40 branches. This versatile platform has streamlined internal communication, customer interactions via social media, project management, employee training, and file storage, enhancing efficiency and collaboration across the company.

Pros and Cons:

Easy to use
Navigation not as intuitive

Key Features:

Google Ads remarketing capabilities
Loads of integrations
Landing pages
Web forms
Flexible access rights
Triggered emails, email sequences
List segmentation

Pricing: Bitrix24 offers a limited free plan and free 15-day trial. Plans start at $49 per month.

Best for: Businesses of all sizes

User.com is a single workspace providing you with easy-to-use, yet very robust, tools for marketing, sales, management, and support teams. Marketing teams can use it to upgrade their brand's communication across channels, planning various paths for multiple customer segments and let automation take over the job. User.com offers personalized and tailored emails, sending the right email to the right receiver at the right moment.

For example, LG Electronics Poland, used User.com for GDPR compliance, crucial for a global brand like them. User.com exceeded their expectations and even in their early campaigns they already saw double the results anticipated.

Pros and Cons:

Easy to set up and use
Loads of features
Customer service can be better
Reporting a bit basic

Key Features:

Defined snippet tags to make your message more specific to the person
Unified subscriber data for smarter campaigns
Easy-to-use reports and data exportation
Analytics
A drag-and-drop editor

Pricing: Pricing is available upon request.

Best for: Businesses of all sizes using Mac

Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails. Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. It includes a built-in image editor, a Design Test feature to see pixel-perfect screenshots of your message rendered in over 50+ email clients and live previews that update as you type.

When Xio needed an efficient way to reach their client base with custom emails, they discovered an app that surpassed all expectations. Its simplicity and short learning curve allowed them to quickly create and send attractive, personalized emails. The straightforwardness and effectiveness of the app have made it an indispensable tool for their business, earning Xio's high recommendation.

Pros and Cons:

Easy to use
Email lists can be improved

Key Features:

Autoresponders that are highly customizable and easy to use
Reports on campaign performance
A gallery with various types of templates
Personalization and dynamic content
Polls and surveys
Professional typography
Sign-up forms
Loads of integrations

Pricing: Direct Mail for Mac is free for up to 150 monthly emails. Plans start at $15 per month.

Best for: Entrepreneurs

Emercury is a strong contender in the small-to-medium bracket. It's packed with a host of features that push it north of the spectrum. It offers an easy-to-use HTML editor and a drag-and-drop template editor to personalize messages, forms and an autoresponder. Automation is available in the form of Emercury's Journey Builder, a tool that helps you nurture leads using triggers. Emercury also enables you to sync your data with over 2,000 sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.

When Kirk W., Director of Operations in Investment Management, needed reliable email deliverability and expert guidance, he chose Emercury. Their seasoned experts not only enhanced engagement and deliverability but also offered proactive solutions to protect his IP reputation. Emercury's email automation and personalized support transformed Kirk's approach to email marketing, ensuring stability and efficiency in his operations.

Pros and Cons:

Highly customizable features
User-friendly interface
Steep learning curve
Limited reporting

Key Features:

Automated lead nurture campaigns
A/B testing
Email tracking and analytics
Six months reporting retention
Advanced segmentation
A dynamic HTML and template editor
Delivery optimization tools

Pricing: A limited free plan for up to 2,000 subscribers and 12,000 monthly emails. Pricing starts at $227 per month.

Best for: Small to midsize businesses

With HubSpot, you don't need any design skills to create personalized, professional-looking emails. One of its most attractive features is that as it's also powered by HubSpot's CRM, you have access to accurate customer data that you can use to customize your emails. To customize your emails further, you can also turn to its marketplace where you'll find templates that are proven to convert. You can then use its drag-and-drop editor to change the layout and elements like calls to action.

Its intuitiveness has helped a brand like DoorDash that knows only too well about the importance of delivery times to shorten the period needed to create email campaigns by three days. That's like being told your parcel will be delivered to your door within five days only to receive it on the second day. The team at DoorDash praised HubSpot's email automation features. Previously all their email campaigns were one-off, but now about 80% of their emails exist within workflows.

Pros and Cons:

Personalized email sequences
Comprehensive set of features
Plans can get expensive quickly

Key Features:

A/B testing to create the best email messaging
A drag-and-drop template editor
An analytics dashboard
Email sequences
Smart send times
Customizable reports

Pricing: HubSpot offers a number of free tools to get you started and a number of paid products. Pricing starts at $18 per month.

Best for: Small businesses

Moosend is a great solution for smaller businesses. It's also one of the better choices if you want to implement personalization. With it, you can segment your email lists based on different customer behavior. This way, your emails will be very relevant to your subscribers which will help you to stand out.

It can also be useful if you want to grow your email list as it offers custom sign-up forms. Once you have a substantial list, you can take advantage of its email marketing automation features and create ...