100 Legit Direct Sales Companies (Perfect for Moms Who Want to Work from Home!)

If you're on the hunt for a list of direct sales companies, then this is the post for you.

Having your own business is something that many people dream about. Imagine getting paid to sell everything from makeup to health and fitness supplements?

A lot of people would love to start making money selling stuff from home. But, where do you even start?

From designing products to getting them manufactured to finding a place to actually sell stuff, selling your own line of products can actually be really tough.

That's why direct sales companies, or multi-level marketing (MLM) companies as they are also often known, are an option that many people consider.

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But, I know that some people are interested in this business model, and if that's you, then this is the post for you.

Here, you'll find a list of 100 direct sales companies that you can work with to start making money from home.

Do read until the end though before deciding whether to pursue a career in direct sales.

What are Direct Sales Companies?

If you don't already know, or perhaps you're not quite sure, direct sales companies, are companies that allow people, like you, to sell their products for them.

A couple of well-known examples of these types of companies are Mary Kay and Avon, both of which sell products in the beauty and makeup sphere.

These companies, as I said earlier, are also sometimes known as multi-level marketing (MLM) companies.

Basically, you purchase a starter kit of products from a company, like Mary Kay, and then sell them from home, at events, or wherever you choose.

You then get a commission on everything that you sell. You can also earn money from other people's sales if you have recruited them to the company.

Are Direct Sales Companies a Pyramid Scheme?

Before we get started on the list of companies, let's address the elephant in the room.

Pyramid schemes.

Why try direct sales companies?

Direct sales companies can work well for anyone who wants to make money from home. This is something that can be done full time or part time depending on your schedule.

Now, I'll go into the pros and cons in more detail below the list of companies, but, suffice to say, the main reason why you would want to give MLM a try is that it allows you to make money selling products, without the hassle of actually manufacturing or designing any products yourself.

It's as simple as getting products from the company, and then selling them, which you can do from home.

As far as work at home opportunities go, this can be pretty profitable and compared to selling your own products, it can be a lot simpler.

Like I said earlier though, working in MLM does have its downsides and I am not sure that it is the best way to earn money because there are so many stories from people who've had bad experiences working with direct sales companies.

I'll go into the pros and cons more later so that you can decide whether MLM is for you.

Huge List of Direct Sales Companies

Okay, so, now we are onto the list. So, with MLM, you can sell products in so many different categories. You really can choose products that are based on your interests if you want to.

This means that if you enjoy working out, then going with a company that sells workout supplements could be a good option for you. If you love makeup, then going with a company that sells beauty products can be a great option for you.

Of course, you don't have to go with a company that sells products that interest you. It's just good to know that there are a range of options out there.

Below, you'll find a list of some of the best direct sales companies out there.

1. 4Life

Sell supplements with 4Life.

2. Scentsy

Scentsy sells a range of warmers and wax products, diffusers, hand creams, and a variety of other products.

3. Tupperware

Sell Tupperware, cookware, and other types of kitchenware with Tupperware.

4. Tastefully Simple

Tastefully Simple sells a variety food products, like seasonings, sauces, dips, and meal kits.

5. WineShop

WineShop sells wine.

6. Team Beachbody

Become a Team Beachbody Coach and earn money selling fitness and nutrition solutions.

7. Shaklee

Sell nutrition, beauty, and homecare products with Shaklee.

8. Avon

Avon sells a variety of beauty and skincare products.

9. Mary Kay

Like Avon, Mary Kay is a well-known direct sales company. You can make money selling a variety of beauty products.

10. Beautycounter

Sell skincare and cosmetic products with Beautycounter.

11. Pampered Chef

Sell kitchen products, seasonings, oils, and more with Pampered Chef.

12. Color Street

With Color Street, you can earn money by selling nail polish and other nail products.

13. Close To My Heart

Close To My Heart is a direct sales company offering a range of paper crafting products, with a focus on scrapbooking and stamping.

14. Essential Bodywear

Essential Bodywear sells bras.

15. Discovery Toys

Sell children's toys with Discovery Toys.

16. Silver Icing

Silver Icing is a company that sells clothing, accessories, and other apparel.

17. SimplyFun

SimplyFun makes educational games for kids.

18. Paparazzi

Paparazzi makes jewelry and accessories.

19. Mannatech

Mannatech sells dietary supplements and personal care products.

20. It Works!

It Works! sells weight loss products, workout supplements, beauty and personal care products, and apparel and accessories.

21. Thirty-One Gifts

Thirty-One Gifts sells bags, like tote bags, diaper bags, and work bags, as well as other accessories.

22. Threads Worldwide

Threads Worldwide sells fair trade jewelry, like necklaces, rings, and bracelets from countries around the world.

23. Traveling Vineyard

Traveling Vineyard sells wine online and through in-home wine-tastings.

24. Younique

Younique sells makeup and skincare products.

25. Touchstone Crystal by Swarovski

Touchstone Crystal by Swarovski sells jewelry, like earnings, necklaces, and bracelets.

26. Amway

Amway sells products in a variety of categories, like nutrition, beauty, personal care, and home.

27. Seint

Seint sells products in categories like makeup, skincare, and apparel.

28. AdvoCare

AdvoCare sells energy, weight-management, sports performance, and wellness products.

29. MojiLife

MojiLife sells a variety of fragrance products.

30. Aloette

Aloette sells cosmetics, haircare, personal care, and skincare products.

31. Cabi

Cabi sells clothing and jewelry.

32. Boisset Collection

The Boisset Collection sells wine, as well as products in other categories, such as kitchen and home, and jewelry.

33. Become

Become sells beauty and skincare products.

34. Dudley Beauty

Dudley Beauty sells haircare products, skincare products, and cosmetics for the African American consumer.

35. Forever Living

Forever Living sells nutritional supplements, personal care products, cosmetics, and more, which primarily use aloe vera and bee products.

36. Arbonne

Arbonne sells products in categories like nutrition, skincare, makeup, and healthy living.

37. Nu Skin

Nu Skin sells skincare products, beauty devices, and makeup.

38. Cutco

Cutco sells cutlery, kitchen knives, and accessories.

39. Damsel in Defense

Damsel in Defense is a company that sells women's self-defense products, like pepper spray, stun devices, and concealed carry purses.

40. H20 At Home

This company sells natural cleaning products, as well as skincare products, and essential oils, scented extracts, and essential oil diffusers.

41. FilterQueen

FilterQueen has been building air purifiers and vacuum cleaners in the USA for more than 90 years.

42. Herbalife Nutrition

Herbalife Nutrition sells replacement protein shakes, dietary supplements, and skincare products.

43. Royal Prestige

Royal Prestige sells cookware, juicers, tableware, skillets, cutlery, and other household products.

44. Immunotec

Immunotec sells performance and wellness products.

45. Isagenix

Isagenix sells products across a wide variety of categories, such as nutritional supplements, personal care, skincare, and weight management.

46. Jafra

Jafra sells skincare and beauty products.

47. Java Momma

Java Momma sells tea, coffee, and cocoa products.

48. JBloom Designs

JBloom Designs sells jewelry.

49. Jordan Essentials

Jordan Essentials sells a variety of products, such as skincare products, essential oils, and makeup.

50. Juice Plus+

Juice Plus+ sells nutritional products.

51. Kirby

The Kirby Company sells vacuum cleaners and other home cleaning products.

52. Kyäni

Kyäni sells nutritional supplements.

53. L'BRI

L'BRI sells skincare and makeup products.

54. Lemongrass Spa

Lemongrass Spa sells essential oils, cosmetics, skincare, and spa products.

55. Lifestyles

Lifestyles sells health and wellness products.

56. LifeVantage

LiveVantage sells products across lots of different categories, such as nutrition, beauty, fitness, and pet.

57. OPTAVIA

OPTAVIA sells weight management products.

58. NeoLife

NeoLife sells nutritional supplements, and other products like skincare products, and weight management products.

59. Neora

Neora sells anti-aging skincare products, haircare products, and weight management products.

60. New Earth

New Earth sells health, fitness, and wellness products, nutritional supplements, and skincare products.

61. NewAge

NewAge sells a range of products in a variety of categories like nutritional supplements, personal care, skincare, and weight management.

62. NHT Global

NHT Global sells products in a range of categories, such as cosmetics, nutritional supplements, and weight management.

63. Noevir

Noevir sells products in lots of different categories, such as personal care, skincare, nutritional supplements, haircare/hair accessories, and cosmetics.

64. Noonday

Noonday sells jewelry and accessories.

65. NYR Organic

NYR Organic sells products across a variety of categories, such as skincare, aromatherapy, bath and body, and mother and baby.

66. PawTREE

PawTREE sells pet care products.

67. Pure Haven

Pure Haven sells products in a variety of categories, such as essential oils, candles, wellness, skin, makeup, home, pet, and baby.

68. Reliv

Reliv sells nutritional supplements and personal care products.

69. Rena Ware

Rena Ware sells cookware and water filtration systems.

70. Rexair Rainbow System

Rainbow sells vacuums and homecare products.

71. Rodan + Fields

Rodan + Fields sells skincare products.

72. Sabika Jewelry

Sabika Jewelry sells jewelry products.

73. Saladmaster

Saladmaster sells cookware.

74. Sanki

Sanki sells nutritional supplements.

75. SeneGence

SeneGence sells cosmetics and personal care products.

76. Stampin' Up!

Stampin' Up! Sells scrapbooking products, rubber stamps, and photo albums.

77. Sipology by Steeped Tea

Sipology sells tea, coffee, and specialty beverages.

78. SwissJust

SwissJust sells products in a variety of categories, such as aromatherapy, skincare, and personal care products.

79. Talk Fusion

Talk Fusion sells video email marketing and video conferencing products.

80. Team National

Team National that sells memberships to its savings club

81. Trades of Hope

Trades of Hope sells jewelry, clothes, and accessories.

82. USANA

USANA sells a variety of products, including nutritional supplements, personal care products, and skincare products.

83. Usborne Books & More

Usborne Books & More sells children's books.

84. TriStar

TriStar sells vacuum cleaners.

85. Vollara

Vollara sells a variety of products, nutritional supplements, air filtration systems, and water treatment systems.

86. Zurvita

Zurvita sells health and wellness products.

87. Blackbox Universal

Blackbox Universal sells a variety of products such as makeup, skincare products, and haircare products.

88. Beauty Society

Beauty Society sells skincare products and makeup.

89. Barefoot Books

Barefoot Books sells children's books, as well as other products like puzzles, toys, and games.

90. Carlisle Collection

Carlisle Collection sells clothing, fashion, and accessories.

91. Chalky & Company

Chalky & Company sells craft products.

92. Creative Memories

Creative Memories sells scrapbooking supplies.

93. Crimson Pallets

Crimson Pallets offers in-home or in-office painting parties where guests can create customized wooden signs.

94. Crowned Free

Crowned free sells products in a variety of categories, such as home décor, jewelry, stationery, beauty and wellness, and accessories.

95. ACN

ACN is a company that sells a variety of products and services like home technology, internet services, security systems and devices, telecommunications services, and utilities.

96. Ambit Energy

Ambit Energy sells electricity and natural gas services.

97. Enzacta

Enzacta sells nutritional products.

98. Initials Inc.

Initials Inc. sells a variety of products, like fashion accessories, and home accessories/décor.

99. Perfectly Posh

Perfectly Posh sells skincare products.

100. LimeLife

LimeLife sells makeup and skincare products.

How Much Money Can You Make with Direct Sales Companies?

Now for the important question – how much money can you make with direct sales companies?

It really depends on the company that you work with and its particular pay structure.

Also, the number of sales you make is going to determine how much income you bring in.

There are a few ways you can make money as a direct sales consultant, including:

Tiered commission plans – so you earn money when you make sales.
Recruiting other people to your team
Commission on your recruit's sales
Bonuses for meeting certain sales targets.

With these companies, you can earn commission when you make sales. Exactly how much commission you will make depends on the company.

Here are some examples:

Scentsy: Earn 20% commission plus bonuses.
Pampered Chef: Earn 20% to 33% commission.
WineShop: Earn 20% to 44% commission depending on your leadership level.
Mary Kay: Earn up to 50% on the Mary Kay products you sell at suggested retail.
Beauty Society: Earn 25% to 55% commission.
AdvoCare: Earn 20% to 40% commission on sales from your customers when they order through your personal Distributor microsite.
PawTree: Earn 33% commission.

Let's say that you sell $500 worth of product a month and you earn 50% commission, then that's $250 that you will earn. Sell that every month, and you could make an extra $3,000 a year. If you sell $1000 worth of products every month and get 40% commission, you would make $400 a month or $4,800 a year.

Commission and recruitment structures can vary quite a lot from company to company.

Overall though, the more you sell and the more people you recruit, the more money you are going to make.

What is the Most Profitable Direct Sales Company?

Some of the most profitable direct sales companies include:

Amway – 8.4 billion revenue (2019)
Herbalife Nutrition – 5.5 billion revenue (2019)
Avon – 4.7 billion revenue (2019)
Mary Kay – 3 billion revenue (2019)

Pros & Cons of Working with Direct Sales Companies

As you can see from the list above, there are a LOT of direct sales companies out there!

Really, you can find an MLM opportunity in pretty much every category you could think of from home goods to beauty products.

But, the question is, just exactly how beneficial are these companies?

I covered this a little at the start of the article, where I talked about MLM companies being good because they offer you the chance to sell stuff, without the hassle of manufacturing products yourself.

In this section, I just wanted to go into a little more detail about the pros and cons of MLM companies.

This can help you to decide whether or not direct sales companies are for you.

Benefits of Direct Sales Companies

Okay, so I just want to start out with the pros. Working with direct sales companies can be beneficial.

Here's why you might want to try selling stuff with MLM companies:

You don't have to produce products yourself

Selling stuff is something that many people want to do but they just don't know where to get started. Designing and manufacturing your own products is a hassle and it's expensive.

That's why MLM companies can be so useful.

They have the products really for you to sell!

This means that you don't have to worry about anything like getting products made or sourcing them yourself. All you need to do is find the customers.

You can work for yourself

If you have always wanted to have your own business and be your own boss, then direct sales companies can be a good option.

You work when you want to, and you can work from your own home, or wherever you want to sell your products. Now, this gives you a lot of freedom and is a good way to earn an income if you want an opportunity that isn't your typical 9 to 5. This brings us to the next benefit of MLM companies…

It can be a part time or full time opportunity

Since you do work for yourself, and sales, rather than a set number of hours worked, are the goal with MLM companies, it means that you can work as little or as few hours as you want.

So if you want this to be a part time gig that you can do to bring in some extra cash – perhaps you're a stay at home mom or dad who's looking to earn some extra money – or you want to make money on the side of your regular job, you can.

If you want this to be your full time job, then that may be possible too.

Of course, in order to generate sales, you are going to need to put a decent number of hours into your business. But, you get to decide how much you work.

There are tons of opportunities out there in all categories

I mentioned this briefly before – there are so many different MLM companies out there. And, there are tons of different options available whether you are looking to sell beauty products or workout supplements.

This means that you can find a company that suits you. Some people want to sell cookware and others want to sell clothing. That's what makes this opportunity good for a lot of people.

Cons of Direct Sales Companies

Okay, so now I just want to cover some of the downsides of direct sales companies.

Sales quotas can be high

Okay, so MLM is all about selling, obviously. While you are working for yourself with this opportunity, you will still need to hit certain sales quotas when you are just starting out.

A lot of the companies will require new members to sell 100s or even 1000s of units in their first month. This can be a lot of pressure on newcomers. If you don't have much experience in sales yet, these high quotas can be very difficult to meet. Of course, not all companies will require members to hit huge quotas.

That's why it's important to read the fine print before you sign up. Check to see if there are any sales quotas that you'll need to meet, and, if there are, consider whether you will be able to hit that target.

It can be tough to get sales

Particularly when you are first starting out, getting sales can be really tough. Although some companies provide training to members, selling products can still be challenging. You will need to be an outgoing person who doesn't mind being a salesperson because that's essentially what you are when you work with direct sales companies.

Now, I see so many people saying that it can be tough to get sales. There are posts on the Huffington Post with people who've had a negative experience, and stories from people on Reddit about their experiences with direct sales companies.

One Redditor says:

"You're buying an overpriced product and reselling it, trying to make a profit, in a saturated market. It's a recipe for disaster. There's a reason these people recruit, it's because you don't make money selling."

You have to purchase a starter kit

For most companies, you will need to purchase a starter kit to, well, get started. Yes, most companies require new members to purchase a starter kit and sometimes this can be expensive.

The price of starter kits varies from place to place. So, do check to see how much it costs and see if it aligns with your budget.

Here are some examples of how much starter kits cost at a few different companies:

Pampered Chef: $79, $159, or $279 depending on the starter kit you choose.
WineShop: $25, $99, or $239 depending on the kit you select.
Mary Kay: $30 for an eStart kit which is basically digital resources, like apps, and digital marketing resources, or $130 for a starter kit that includes products.

You have to invest in products

It's not just a one-time starter kit that you have to purchase. With these companies, you have to purchase inventory and hope that it sells.

One Redditor says:

"You're either a victim paying for overpriced products, or you're a predator making others your downline so you can make money off them buying said overpriced products."

Another person on Reddit says:

"Yes, they are all bad — because there are always people who can't afford to do so being encouraged to "invest" their money into what will ultimately be nothing but a big financial loss for them."

There are horror stories about MLM companies

A quick look on sites like Reddit suggests that a lot of people have a really bad experience with direct sales companies. Some people say they had to purchase a bunch of inventory and then were stuck with products that they couldn't sell.

Now, this doesn't mean that there aren't success stories out there. It just means that you need to be careful and not invest too much money at the start. I'll cover some tips for success in the section below.

It's not just the big sales targets that are an issue. Many people say that many of these companies are "cult-like" and are pretty aggressive in trying to get you to recruit new members. I would recommend having a read of this thread on Reddit for stories from people who've worked in MLM.

Tips for Success with Multi-level Marketing

Working with direct sales companies can be a good way to make money but it's not as easy as simply selling something. If you want to be successful with MLM, you will need to make sure that you follow the tips in this section.

Below, you will find some really simple tips and tricks that you can use to ensure your success when working with direct sales companies.

Choose a company with products that you love

It will be much easier for you to make sales when you are selling a product that you actually love.

I mean if you have no interest in cooking, then selling cookware, for example, may not be the best thing for you.

On the other hand, if you are interested in makeup, then working with a direct sales company that sells beauty products would be ideal for you. Of course, you don't have to choose a product that fits your interests, but it can make selling easier and more enjoyable. It's not just the type of product you sell that's important, but also the quality of it. Selling products that are, in your opinion, of good quality is also important.

Only purchase inventory within your budget

Don't feel pressured into purchasing a ton of inventory. Remember, that you may not sell these products. If you don't, you will be out of pocket. Basically, if you spend $100 on inventory, you have to be okay with that if it doesn't sell. If you desperately need that $100 to pay bills, then do not spend it on inventory.

Start out slowly. See if you can make a few sales before you purchase more products. You don't want to waste money and end up sinking a ton of cash into inventory that doesn't sell.

I'm not saying that you won't have success selling these products, but it's important to be realistic and ease into the whole thing. Selling stuff can be difficult, and that's why you'll want to gain experience first, and then you can purchase larger quantities of inventory.

Be honest and ethical

Being genuine is an important trait in every aspect of life, and direct sales is no different. Being honest and ethical when marketing your products or recruiting new members is so important. People don't want to feel duped. If they do, they are unlikely to work with you again in the future.

Many people associate direct selling with sales reps that overhype things or even use deception to bring in new recruits. While this is how some people are, it shouldn't be standard.

You should instead be honest when dealing with customers and potential recruits. If you have a product that you love, and you are enthusiastic about it, then that should be enough to promote it.

Don't go over the top when selling or make exaggerated or false claims. Not that you would, but some people do think that this is the type of behavior they have to engage in order to sell products.

Good business conduct – where you act in an honest and ethical way – ensures that your customers and recruits won't feel as though you have tried to dupe them. Instead, they will likely be more loyal to you.

Don't bother your friends and family

Okay, so this is sort of in the same vein as above and is just good business practice – don't barrage your friends and family. It will annoy them, and it could end up costing you friends if you are not careful.

Honestly, just because your family or friends care about you, it doesn't mean that they want to buy stuff from you.

I mean, sure, if you have a friend who loves to cook, and you are selling cookware, then a quick mention of your products could be a good idea. But that's it. If your friend doesn't show any interest in purchasing from you, then back off.

Although many companies suggest that you make a list of people you know so that you can market to them, it's better if you can find customers outside of your social sphere. Treat MLM like any other business in which you focus on selling to people who actually want the products you have to offer, rather than to people who just happen to be nearby.

Identify your target market

Like I said above, you want to sell to people who actually want to purchase the product you have to offer. So, you'll need to identify your target market. One of the biggest mistakes that multi-level marketers make is that they look at everyone as a potential customer or recruit. That's just not effective.

It's like Starbucks advertising its coffee to someone who doesn't drink it. It just doesn't make sense, right? You want to market products to people who are actually looking for the type of product it is that you are selling.

For example, someone who you never see wearing makeup won't be an ideal customer for someone who's selling Mary Kay products, right?

Just like someone who never works out isn't going to be interested in workout supplements. It just doesn't work that way.

You will have much more success if you identify your target market and then direct your marketing efforts toward them.

You won't waste time trying to sell to people who simply don't want the products you are offering. This is such an important step. So, think about who your target market is, and focus on selling to them.

Also, if you are looking to recruit people, make sure you follow a similar thought process. Identify people who are actually interested in the market the company is focused on. That way, you'll have much more success. After all, many people who start a business in direct sales were customers first who liked the products so much that they decided that they wanted to sell them!

Know where to find your customers

So, you've identified your target customer, so how do you go about finding them?

Well, you're going to want to advertise where your potential customer hangs out. What websites do they visit? What organizations do they belong to? What magazines do they read? Those are all good starting points.

But, also, consider starting a blog or advertising on social media sites where your demographic may spend their time.

Always have brochures, business cards or samples with you

Marketing is such a big aspect of direct sales so you really need to be prepared to sell at all times.

If you tell someone that you sell Mary Kay products, for example, and the person asks you if you have a brochure, and you don't have any on you, then you could be missing out on a potential sale.

So, make sure that you have a brochure or a business card with your website on it to give to potential customers.

And, it's also a good idea to have some samples with you that you can give out to those who are interested.

If your budget allows it, try to keep full-size products in your home or in your car for a quick sale. This works particularly well with smaller products such as eyeliner, or moisturizer because people are more likely to impulse buy those types of products.

Decide on the best place to sell products

I said earlier that you need to know who your target market is and where to find your customers.

You want to market products where they hang out.

So, where exactly can you market your new business?

Well, there are lots of places where you can sell products including:

Through a blog
On social media
Face-to-face consultations
One-on-one online consultations
Facebook lives
Hosting an at-home party
Bridal showers
Baby showers
Pop-up shops
Public demonstrations (like vendor shows or cooking classes)
Email list

In terms of which is best, it really depends on what you are selling and who your target customers are.

Multi-level Marketing Alternatives

To be honest, I don't think that working with direct sales companies is a good thing. I just think there's too much negativity around this type of business model. I like to keep things ethical and only recommend things that I think are worthwhile.

I do think that some people do succeed in this line of work, but where one succeeds there seem to be 1,000s who fail at this.

MLM is definitely not for everyone.

These options are much better:

Sell affiliate products.
Start a blog.
Sell t-shirts and other merch with print on demand companies.
Start a YouTube channel.
Sells books on Amazon Kindle Direct Publishing.
Get a freelance gig like freelance writing or graphic design.
Sell courses on Udemy or Skillshare.

All of these options are so much better than MLM because they require no upfront cost. With print-on-demand companies, for example, all you do is upload your designs, and the company handles the printing, shipping, and customer service for you. You only pay a fee when you make a sale.

It's a similar thing with KDP, you can upload a book, and people will buy it, and you earn a commission on the sale.

Closing Thoughts

There are so many direct sales companies out there, right? It's great because you can find companies in so many different categories, so you can choose something that suits you whether that's makeup, cookware, or workout supplements.

Now, I can't really recommend this that highly as a way to make money. It isn't the quickest or easiest way to make money. It does take a lot of effort and you have to be good at marketing, because, well, that's the whole point. You are selling stuff to people.

If you can find the right product and are good at selling though, this could be a good career for you. Most MLM people make a parttime income, with not that many people making a full-time income from direct marketing. That being said, there are some peo...