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Investigating the impact of gamification on customer engagement, brand loyalty and purchase intent in marketing  SciELO México

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Illegal pyramid schemes are on the rise during the pandemic - The Washington Post

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In the recruitment videos and materials I reviewed, promoters are specifically targeting Black participants, but it's widespread in other communities, too. Personal, church or work relationships are exploited. The schemes involved different groups composed of 15 people divided into four levels: one at the top or center, two on a second level, four on the third, and eight at the bottom. In one version, the incoming eight participants each send $500 — $4,000 total — to the person at the top through PayPal, Venmo or some other cash app.
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