Driving along Interstate 15, there are many indicators of Utah's status as the unofficial capital for multilevel marketing — from multiple headquarters in Utah County to billboards to Young Living's lavender farm in Juab County. With more MLM businesses — or, as the industry and many economists call them, direct selling companies — per capita than any other state, Utah has become the "global hub" for that line of work, according to research from the University of Utah's Kem C. Gardner Policy Institute. The MLM model often is touted to prospective sellers as a way to make money while working from home or on a flexible schedule. However, as the Federal Trade Commission wrote in a July 2022 article, "most people who join legitimate MLMs make little or no money. Some of them lose money." There also are cases, the FTC wrote, in which "people believe they've joined a legitimate MLM, but it turns out to be an illegal pyramid scheme that steals everyth
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