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MonaVie Acai Juice: Cure-All or Marketing Scheme? - Newsweek

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Flanked by a Ferrari, a Maserati, a Bentley, a Rolls-Royce and a Lamborghini, Dallin Larsen paced the stage, swigging deeply from a bottle in his hand. "I'll tell you what," said the tanned 49-year-old, opening his arms to the 4,000-person crowd, people are "looking for something they can count on, they can depend on, that's constant." The stirring scene would not be out of place at a megachurch revival—except Larsen's event, organized this June in Orlando, Fla., was bent on earning sales rather than salvation. The object of hope was not God but a dark purple fruit juice called MonaVie. The rich syrupy blend of Brazilian açai (pronounced "ah-sigh-ee") berries and 18 other fruits has gained a cult following among those who say it can kill pain, disease and malnutrition. Packaged in wine bottles like the one Larsen gripped onstage, MonaVie retails for around $40 a pop and isn't available in stores. Instead, the Utah-based company tore a pag...
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What Is MLM (Multilevel Marketing) and Is It a Good Idea? - Ramsey Solutions

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Have you ever opened a Facebook message from a friend you haven't talked to in years ? You're excited to read their message until you notice the copy-and-paste sales pitch they used to try and rope you into their latest multilevel marketing (MLM) scheme—I mean business . Hard nope. Yeah, you had a great weekend (thanks for asking) but no, you really don't want to join their newest venture or buy the latest and greatest magic potion to grow your eyelashes. Your eyelashes are just fine the way God made them. When you hear "multilevel marketing," maybe you think of essential oils, Tupperware, beauty products or even workout programs and fitness drinks. Or maybe you think of that old friend who only reaches out when they've got something new to sell. Bless their heart. (That's passive-aggressive southern speak for "ugh.") But what is MLM, and does this type of business actually make you any money? Let's find out. ...
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That 'sou-sou' or 'blessing loom' is an illegal pyramid scheme - The Washington Post

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