Top 23 Online Marketing Platforms to Improve Your Digital Marketing

Advertising Disclosure

Advertising disclosure:

Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.

As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales. Nowadays, most businesses engage in digital marketing. Indeed, Global Industry Analysts Inc. (GIA) predicts the worldwide digital advertising and marketing market will reach $786.2 billion by 2026. As a result, we have seen an influx of online marketing platforms and tools develop to assist businesses with their digital and online marketing. 

The terms digital marketing, internet marketing, and online marketing are, to a large extent, interchangeable. Technically, digital marketing refers to any marketing on electronic devices, with online marketing and internet marketing (which are by definition digital) focusing solely on content delivered via the internet. However, many of the tools and platforms available to assist marketers will help with all these types of marketing. In reality, they assist multiple types of modern marketing, including:

Social media marketing
Influencer marketing
Email marketing
Content marketing
Search engine optimization (SEO) marketing
Pay-per-click (PPC)
Affiliate marketing
Mobile marketing

With so much variety in digital and marketing, we have selected a variety of online marketing platforms covering a range of these marketing types.

Top Online Marketing Platforms to Improve Your Digital Marketing:

online marketing platforms

Best for: eCommerce businesses of all sizes seeking a comprehensive influencer marketing platform that excels in building authentic brand-creator relationships. 

In the realm of Online Marketing Platforms, GRIN stands out prominently. GRIN is not just another tool but a complete ecosystem for influencer marketing, offering a seamless blend of relationship management, creator discovery, and robust analytics.

At the heart of GRIN's offering is its ability to streamline the entire influencer marketing process. This platform is designed to help you find and recruit influencers whose ethos aligns with your brand, manage these relationships with ease, and track the performance of your campaigns without the clutter of spreadsheets and disjointed tools.

But what ultimately sets GRIN apart is its integrated approach. It combines content management, product seeding, and payment tools, all within a user-friendly interface. This integration ensures every aspect of influencer marketing is covered, from initial outreach to final analytics, making it a go-to choice for brands aiming to leverage the marketing form for genuine engagement and measurable ROI.

Moreover, GRIN's adaptability to various marketing stacks and eCommerce integrations makes it a versatile choice for businesses looking to consolidate their online marketing efforts under one roof.

Features:

Email Marketing Integration
Customizable Campaign Management
Advanced Search and Filtering
Content Rights Management

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

Best for: Medium to large enterprises in search of a holistic solution that merges consumer analytics, influencer outreach, and in-depth audience understanding for impactful and genuine social media interactions. 

You might have noticed regular mention of Falcon.io when browsing through the Influencer Marketing Hub. However, the company has recently rebranded and is now Brandwatch. 

Brandwatch offers multiple digital marketing services to brands, particularly concerning content and social media marketing. It provides everything you need to build your following and grow your brand across your social channels.

Brandwatch's approach to social media marketing is to break it down into what matters most. Then, it gives social media professionals access to structured features that help them listen, engage, measure, and publish content that makes a difference.

Brandwatch cooperates well with agencies to smooth your collaborative processes if you want an agency to take charge of some parts of your online marketing. You can control all access and set permissions while using the platform yourself for the types of marketing you wish to keep in-house.

Features:

Unified Social Calendar 
Automated Publishing 
Content Pool 
Engage Module

Best for: E-commerce businesses of all sizes seeking a dynamic influencer marketing platform that excels in creator management and campaign efficiency.

Upfluence emerges as yet another choice, particularly for its comprehensive approach to influencer marketing. This platform is not just a tool; it's a complete ecosystem designed to enhance brand-creator relationships and streamline influencer marketing processes.

Central to Upfluence's appeal is its robust integration with various CMS platforms, enabling businesses to launch and manage affiliation campaigns with remarkable ease. The platform's standout feature is its AI-powered ChatGPT assistant, which revolutionizes creator communication by optimizing and automating email interactions. This innovation not only saves time but also enhances the effectiveness of campaigns.

Upfluence's strength lies in its data-driven approach, offering rich influencer profiles that aid in making informed decisions. This platform is particularly adept at influencer gifting campaigns, tracking marketing ROI, and managing influencers at scale, making it an invaluable asset for businesses aiming to leverage influencer marketing for tangible results.

Moreover, Upfluence's focus on data-driven tracking and influencer management makes it a versatile and effective choice for businesses keen on consolidating their online marketing efforts.

Features: 

Automated Commission Calculation
One-Click Influencer Payments
Custom Promotion Code Creation
Influencer Contract Templates
Sales Tracking and ROI Calculation

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

Best for: Bands and Agencies of all sizes focusing on scaling influencer and affiliate marketing campaigns through a user-friendly and efficient platform.

Creator.co is rapidly gaining attention as a versatile marketing platform, frequently discussed for its effectiveness in influencer and affiliate marketing. Essentially, this platform offers a streamlined, all-in-one solution for brands to connect and collaborate with creators and influencers.

Creator.co's standout feature is its influencer search tool, which boasts access to over 200 million profiles across major social platforms. This tool, combined with advanced analytics, simplifies the recruitment process, making it easier for brands to find the perfect match for their campaigns.

The platform also excels in campaign management, offering content and payment management features. This comprehensive dashboard approach ensures that brands can oversee all aspects of their influencer and affiliate campaigns in one place.

Additionally, Creator.co's expert account managers provide invaluable support in building strategies, recruiting creators, and analyzing KPIs. The level of support is beneficial for businesses new to influencer marketing or those looking to enhance their existing campaigns. 

Features:

Automated Features
Performance Tracking
Customizable Influencer Agreements
Audience Insights
Content Approval Workflow

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok

Best for: Enhancing your digital media content processes with extensive functionalities such as auto-scheduling, team collaboration features, creative suggestions, and insightful performance metrics. 

Loomly focuses on social media marketing and scheduling. Using Loomly makes brand and content management easy for marketing teams. It has all you need to collaborate efficiently on building a successful brand. You can manage your social media content — organic posts and ads — from one platform. And they notify you every time someone in your team updates or comments on a piece of content with email, push, Slack, and Microsoft Teams notifications. Loomly even gives you post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. And it provides a central, intuitive library to store, organize and use your assets.

Features:

Custom Calendar Workflows 
Connect Multiple Social Media Accounts 
Post Idea Preferences from RSS Feed 
Invite Collaborators via Email.

Best for: eCommerce brands of all sizes, especially in retail, beauty, fashion, and luxury sectors, looking for a creator-guided shopping experience through influencer marketing.

Shop LTK is a unique online marketing platform that connects brands with creators and shoppers, offering a specialized platform for creator-guided shopping experiences.

The platform's core strength lies in its influencer marketing features, tailored for shopping guidance. These features allow brands to leverage influencers' credibility and reach to guide consumer purchases effectively. Shop LTK's approach is not just about influencer marketing; it's about integrating influencer insights into the shopping experience itself.

Another significant aspect of Shop LTK is its brand consulting and media-boosting services. These services are designed to scale influence and enhance brand presence both digitally and in-store. The Retail Media Network further extends this capability, offering brands a comprehensive solution for their digital marketing needs.

Shop LTK's recognition as one of the Top 50 of the World's Most Innovative Companies underscores its effectiveness in the online marketing sphere. For brands looking to merge influencer marketing with direct consumer engagement, Shop LTK offers an innovative and effective solution.

Features:

Creator-Powered Marketing
Influencer Matchmaking
Shoppable Content Creation
Data-Driven Insights
Multi-Platform Support

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

Best for: Digital agencies, corporate marketing teams, and SMMs seeking a comprehensive social media management solution with robust integration capabilities, customizable client dashboards, and a suite of content discovery and publishing tools. 

Sendible helps you manage your social media at scale, whether it be Facebook, Twitter, Instagram, YouTube, LinkedIn, or Google My Business. You can customize and preview posts for each platform, keep images pixel-perfect with Sendible's built-in editor, or design new graphics with Canva.

Sendible places much emphasis on helping you streamline your social media management workflow. It includes valuable features like post preview, content suggestions, auto-post RSS feeds, bulk scheduling, smart queues, and a content library.

You will find powerful publishing features that enable you to create social media posts how you prefer. You can schedule tailored posts individually, via queues, or in bulk and oversee them in the calendar view. Add seasonal promotions, campaign ideas, and holidays as draft posts on your calendar to pencil in critical dates.

Features:

Social scheduling features 
Content recommendation tools 
Social engagement platform 
Brand monitoring

Best for: Brands of all sizes looking for a comprehensive referral marketing solution that offers seamless CRM integrations, extensive reward options, and tools to optimize and automate referral campaigns for growth. 

Referral Factory specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert. 

You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.

Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.

Features:

Referral Program Templates 
CRM Integrations 
Customizable Campaign Design 
Multiple Referral Methods (e.g., referral links, email, join pages).

Best for: Small to medium-sized businesses (SMBs) seeking advanced email marketing automation with eCommerce integration, while emphasizing list quality and personalized communication. 

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento. 

Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.

Suppose you're worried about your emails ending up in spam folders. In that case, Campaigner includes Reputation Defender, which keeps your contacts clean, so you can avoid sending to addresses that could potentially harm your reputation as a sender.

You can use conditional content and content blocks to personalize your email communications based on your subscribers' interests. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from subscribers, more than merely their names.

Features:

Advanced marketing automation 
eCommerce integration (Shopify and Magento) 
List verification tool (Reputation Defender) 
Segmentation (static or dynamic segments)

Best for: Multi-location brands and franchises seeking a comprehensive local marketing platform with a strong focus on social media and local SEO.

PromoRepublic stands out as an online marketing platform, particularly for its specialized focus on local marketing intelligence. This platform's best-selling feature is its suite of tools that streamline and optimize local marketing efforts.

At the core of PromoRepublic's offering is Copilot, an intelligent solution that combines technology and data analyst expertise. This feature simplifies local marketing decisions by providing actionable insights and strategic advice, making it a unique asset for busy marketers. The platform's ability to generate insights and suggestions for brands at scale is particularly beneficial for businesses with multiple locations.

PromoRepublic excels in areas like social media management, digital asset management, review management, and local SEO. Its best-in-class analytics and dashboards provide a 360° view of a brand's online visibility, enabling efficient data aggregation and analysis. This comprehensive approach ensures brand consistency and enhances visibility in local search results.

Furthermore, PromoRepublic's platform can boost engagement and online visibility, making it an ideal choice for franchises and multi-location businesses aiming to enhance their local online presence.

Features:

Listing Management
Locator and Local Pages
Review Management
Digital Asset Management with Customizable Permissions
Automated Local Marketing Workflows

Best for: Businesses of all sizes seeking an integrated marketing platform that combines email, SMS, chat, CRM, and automation functionalities, all while offering personalized customer engagement, audience segmentation, and direct social media ad creation. 

Brevo is a flexible and versatile online marketing platform. You can use it to assist with email marketing, SMS marketing, chat, and even Facebook ads. It includes a CRM that stores all customer information, including your team's notes and tasks about engagements. 

One handy feature is Brevo's shared inbox that shows all customer emails in one place, making it easy to assign emails to the correct team members. In addition, it provides a complete history of engagements with leads and prospects via email.

As well as traditional email marketing, you can use Brevo to design branded transactional emails that integrate with eCommerce plugins or are set up with API, SMTP Relay, or marketing automation.

Best for: Medium to large-sized companies seeking a streamlined and efficient approach to social media management, with a strong emphasis on user engagement and comprehensive analytics.

Agorapulse stands out as a robust solution among online marketing platforms for businesses aiming to consolidate their social media efforts. This platform is not just another tool; it's a partner in maximizing your social media potential.

Agorapulse brings a suite of features to the table, including a unified social inbox that simplifies interactions across platforms, ensuring no customer engagement slips through the cracks. With its intuitive publishing capabilities, you can plan and execute your content strategy precisely, while the social listening tools keep you attuned to your audience's pulse.

The platform's analytics go beyond mere numbers, offering actionable insights that help tailor your online presence to resonate with your audience. For agencies, Agorapulse is a boon, offering collaborative features that streamline workflows and enhance client management.

Features:

ROI Tracking
Responsive Customer Support
Writing Assistance
Social Commerce
Reporting Capabilities
Social Media Monitoring

Best for: Agencies and teams looking for a collaborative and client-friendly online marketing platform.

HeyOrca stands out as a uniquely collaborative and user-friendly online marketing platform. It's a platform where simplicity meets efficiency, enabling you to manage your social media marketing easily and precisely.

HeyOrca's approach to online marketing is centered around seamless collaboration and client engagement. The platform's client-specific calendars allow for personalized content management, accommodating unique content needs, time zones, and social channel settings for each client.

What makes HeyOrca stand out is its easy client approval process. Clients can approve content through shareable links, eliminating the need for complex logins. This feature simplifies the review process, making it more efficient and user-friendly.

Additionally, HeyOrca offers insights on the best times to post, leveraging data to maximize audience reach and engagement. The platform supports direct publishing to major social platforms, including Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest, ensuring a comprehensive onlin...

Search This Blog

Free Money