8 Controversial MLM Schemes To Stay Away From - GOBankingRates

Primerica

Like Beachbody, insurance MLM firm Primerica is a legitimate and long-established company. But as the Duford Insurance Group points out, people often assume it's a scam because of the company's long history of using high-pressure MLM sales and recruiting as its primary business model.

Like Beachbody's fitness coaches, most recruits join Primerica with no background in insurance whatsoever, yet they face intense pressure to sell complicated insurance products quickly. They face even more pressure to recruit downline and offer the same "opportunity" to new people. That's the only real way to make real money, which almost none of its reps do.

When Primerica went public in 2010, Business Insider wrote an article with the headline: "Meet Primerica, the Wall Street IPO That's Really A Multi-Level Marketing Scheme." The company has faced multiple lawsuits in the ensuing years. Primerica was the reason that the Anti-MLM Coalition was founded.

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